Customers
Net Promoter Score (NPS)
AGL has maintained a positive level of customer advocacy, with our Net Promoter Score increasing for the fourth consecutive year, despite continuing COVID-19 restrictions and increasing cost of living pressures. This demonstrates the positive impact of our strategic focus on improving the moments that matter most to customers.
Notes
NPS is a measure of overall brand performance and is based on how likely a customer would be to recommend AGL as an energy provider.
AGL’s NPS is measured quarterly via an external survey that asks customers across all energy retailers “On a scale of 0-10, how likely is it that you would recommend Retailer X as a good energy provider to a friend or colleague?” The NPS is calculated by subtracting the percentage of zeros to sixes from the percentage of nines and tens.
Average refers to the NPS over the whole of the financial year.
Year end refers to the NPS in Q4 of the financial year.
In April 21, AGL moved to a new survey supplier to collect NPS. The survey methodology used by the new supplier is consistent with the previous survey approach.
NPS scores have been rounded to the nearest whole number. Historical values have been restated to reflect this.