Communities & Relationships
Community contribution by motivation for investment
We invest in the communities in which we operate through a structured program of community investment. Overall community contributions for FY22 were $3.8 million. This represented a 28% reduction as compared with FY21. This reduction in community investment is due to a number of factors including our focus on the proposed demerger over FY22, the Crib Point Jetty Project not proceeding, and lower management costs compared to FY21.
Notes
Data includes the AGL matched component only of donations raised through Employee Giving and fundraising events, and not the donations made by employees. Matched amounts are included in the year in which the employee donations were made (though the matched payment may have been made after the close of the financial year).
The motivation types are based on the Business 4 Societal Impact (formerly LBG) framework, and comprise:
Charitable donation – one-off contributions made out of a sense of moral responsibility or in response to community needs.
Community investment – If the contribution is made out of a belief that companies have a long-term interest in fostering a healthy community in the areas in which they operate. This is often considered enlightened self-interest.
Commercial initiative – If the contribution is part of a program that is designed to provide direct benefits to the company such as stronger brand image and improved customer loyalty.
Prior to FY21, naming rights retail sponsorships were included however as of FY21 they are no longer included to provide greater alignment with the B4SI framework.
From FY21, data includes management costs in line with B4SI guidance. Management costs were not included in prior years. In FY22 management costs were approximately $1.1m.